What the Church Can Learn From GoPro

The church is in desperate need of a change in format. The current teaching-centric model is failing to meet the needs of our communities, Let’s take a look at what the church can learn from GoPro.

GoPro was started in 2002 by Nick Woodman. They were originally a 35mm action camera that you would strap to your wrist. They entered into a crowded market of film cameras with one key differentiator – the wrist band. They sold a few hundred thousand of these cameras, but this first version was far from the success that they are today.


As the photography market changed and moved into the digital realm GoPro changed the format for their camera from being a film based wrist camera to being a digital video camera with multiple mounting options. The change in the film format and the mounting functionality allowed them to find traction in the action sports market and rise to success.


I believe that the church is in a similar transition. The format needs to change. The majority of churches today are focused on being teaching-centric. We have programs that force participants to come to a building to experience God. I believe that we need to move away from this model to a service-centric model. A model where we go out and serve the needs of the community. Here at the Hatchery, we call these new types of churches – Common Cause Communities.

A Common Cause Community is a service-centric model that listens to the community it services and designs ministries based on community need.

This model adopts an iterative approach from the Lean Startup Community that builds small initiatives, tests them, and measure the impact instead of assuming that we know what’s best for the people we serve.

Even Jesus started with questions, focusing on the root need of the people he served.

In Luke 18:35-43 we see Jesus asking the beggar what he wants before he performs His miracle.

35 As he drew near to Jericho, a blind man was sitting by the roadside begging. 36 And hearing a crowd going by, he inquired what this meant. 37 They told him, “Jesus of Nazareth is passing by.” 38 And he cried out, “Jesus, Son of David, have mercy on me!” 39 And those who were in front rebuked him, telling him to be silent. But he cried out all the more, “Son of David, have mercy on me!” 40 And Jesus stopped and commanded him to be brought to him. And when he came near, he asked him, 41 “What do you want me to do for you?” He said, “Lord, let me recover my sight.” 42 And Jesus said to him, “Recover your sight; your faith has made you well.” 43 And immediately he recovered his sight and followed him, glorifying God. And all the people, when they saw it, gave praise to God.

Let me be honest…

We haven’t cracked this model yet. We are seeing incredible progress in our common cause communities, but we more people to start to develop their own so that we can learn together.

Our innovators are focusing on the needs of the communities that they are seeking to serve. You can learn more about each of them below

You can learn more about each of them by clicking their names below…

If you are sensing that the church is in need of a format change and want to help us pioneer the common cause community model please consider applying for our innovator program based in Redondo Beach, California. If you’d like to join us digitally the please consider our online certification program – The Certification in Transformational Architecture




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